Does this replace our existing marketing automation tool?

It can trigger sends through your existing email and SMS providers via API — no need to replace your current communications stack.

How is consent managed?

Consent and preference data lives on the Microsoft Dynamics 365 CRM record, the same one driving loyalty and service decisions.

Can marketing be personalized at the individual level?

Yes — Rubix's AI selects the next-best message per individual customer based on their real behavior and preferences.

Marketing

Marketing That Knows Your Customer Before It Reaches Them

Yegertek connects marketing execution to the real customer record — so campaigns fire on behavior, not batch schedules, and every message reflects what you actually know about the person receiving it.

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Overview

Most enterprise marketing struggles not because of creative quality, but because the data behind it is stale and siloed. Campaigns fire on last quarter's segments. Personalization tokens pull from a database that has not synced in days. Consent records live somewhere else. Yegertek's marketing capability is built on the same customer record used by loyalty, service, and sales — so marketing always starts with the most current picture of the customer.

The Challenge

✕Campaigns built on stale segments that do not reflect recent customer behavior.
✕Personalization that fails because customer data is not available at send time.
✕Consent and opt-out records managed separately from the CRM, creating compliance risk.
✕No way to attribute campaign results to loyalty or revenue outcomes.

Our Approach

Marketing triggers are built on real events captured in Engage 365, the CRM, and Blox — so a tier upgrade, a redemption, or a lapsed-purchase signal can all fire an immediate, relevant communication without waiting for a campaign calendar.

Capabilities

Outcome-labeled features, not a laundry list.

Event-triggered campaigns

Messages fire on real customer behavior, not batch schedules

Unified consent management

Opt-in and opt-out records live on the same CRM record driving service and loyalty

Segment-to-individual personalization

AI from Rubix selects the right message per customer, not per segment

Cross-channel orchestration

Email, SMS, push, and in-store messaging coordinated from a single trigger layer

Campaign-to-revenue attribution

Marketing outcomes traced to loyalty tier, retention, and revenue — not just opens and clicks

Bilingual campaign execution

Arabic and English campaigns executed from the same platform

Business Benefits

Marketing built on a live customer record produces higher engagement because messages arrive at the right moment with the right context. Compliance posture improves because consent is governed at the CRM level. And attribution becomes possible — not just asserted — because campaign events and loyalty outcomes share the same data model.