Platform Architecture

A unified platform architecture centering on a single customer data model, surrounded by specialized capabilities and an extensive integration ecosystem.

Reference Architecture

The Yegertek Platform, built on the Microsoft ecosystem

One integrated stack — from cloud foundation to the moments your customers feel — engineered for enterprise scale, security and trust.

Engagement Channelswhere relationships happen

WebPortals & storefronts

Mobile AppiOS & Android

In-Store / POSPhysical touchpoints

Contact CenterService & support

MarketingEmail, push & social

Experience & Loyalty Corethe Yegertek platform

Loyalty EngineTiers, points & rules

CRMRelationships & cases

RewardsCatalog & redemption

CampaignsJourneys & offers

Intelligence & PersonalizationAzure AI

AI PersonalizationNext-best-action

AnalyticsInsight & reporting

DecisioningPredictive models

Unified Customer Datasingle source of truth

Customer Data PlatformUnified profiles

Data LakeEvents & history

Consent & GovernancePrivacy by design

Cloud Foundation, Security & IntegrationMicrosoft Azure

Microsoft AzureScalable cloud

Identity & SecurityMicrosoft Entra ID

Integration & APIsOpen, API-first

ComplianceEnterprise-grade

Data & event flowValue & personalization

Illustrative reference architecture. This diagram is illustrative and represents a high-level logical view. The actual implementation architecture evolves continuously and varies by deployment.