YegertekRubix
Rubix is Yegertek's data, analytics, and AI engine — the layer that unifies customer data from Engage 365, the CRM, Puzzle, and Blox into a single governed profile, and powers every reporting dashboard and AI-driven recommendation across the platform.
Overview
Rubix is Yegertek's data, analytics, and AI engine — the layer that unifies customer data from Engage 365, the CRM, Puzzle, and Blox into a single governed profile, and powers every reporting dashboard and AI-driven recommendation across the platform. Rubix is one product with three modules (CDP, Analytics, AI).
Capabilities
Outcome-labeled features, not a laundry list.
Unified customer profile
One resolved record from every connected source
Real-time data streaming
Segments and models update as events happen
Predictive models (churn, LTV, next-best-action)
Decisions backed by data, not intuition
Role-based reporting views
Every stakeholder sees the relevant view
Explainable AI outputs
Every recommendation comes with the factors behind it
Governed data access
Role-based access and audit trails for every dataset
Business Benefits
Rubix is the compounding asset behind the rest of the platform: every new use case — a new segment, a new report, a new AI model — inherits a clean, unified, governed foundation instead of requiring its own data project, and every downstream team gets real-time rather than batch-delayed visibility into the customer relationship.
Technology Stack
- ✓**Foundation:** Real-time data streaming and resolution, not batch ETL
- ✓**Pattern:** Governed, API-first data platform
- ✓**Data model:** Shared profile across Engage 365, the CRM, Puzzle, and Blox
- ✓**Export layer:** API connectors to Power BI and other major BI/data warehouse tools
Integrations
- ✓**ERP & CRM:** Native connection to the Dynamics 365 CRM record
- ✓**Data & Analytics:** Export connectors to Power BI and other major BI/data warehouse tools
- ✓**Commerce & POS:** Real-time data capture
- ✓**Platform:** Native connection to Engage 365, the CRM, Puzzle, and Blox
Built for the region
The Central Bank of the UAE and the Saudi Central Bank both apply real scrutiny to automated decisions made about customers in regulated industries — Rubix's recommendations are explainable by design, surfacing the factors behind each one, so a compliance team can defend a personalization decision in a regulatory review rather than treating the model as a black box.