YegertekRewards
An unredeemed points balance is not a sign of a healthy loyalty program — it's a deferred financial liability and a missed retention opportunity sitting on the books.
Overview
An unredeemed points balance is not a sign of a healthy loyalty program — it's a deferred financial liability and a missed retention opportunity sitting on the books. Most rewards catalogs fail members not because the points aren't valuable, but because the catalog itself is generic, poorly localized, or difficult to browse, so points accumulate instead of converting into the moment of gratification that makes a program feel worth participating in. Yegertek's Rewards service is built on Engage 365's redemption engine: a curated, localized rewards marketplace that converts earned points into rewards members actually want, personalized per individual by Rubix and redeemable across every channel — in the app, online, or in-store through a Puzzle-equipped associate.
The Challenge
- ✕**Generic, one-size-fits-all catalogs.** The same reward list shown to every member regardless of behavior or preference.
- ✕**Redemption friction.** Catalogs difficult to browse or redeem, especially on mobile, that suppress the behavior they're meant to drive.
- ✕**Growing points liability.** Unredeemed balances that accumulate as an unmanaged financial liability rather than a monitored program asset.
- ✕**Single-channel redemption.** Rewards that can only be redeemed online, leaving in-store staff unable to honor what a member sees in their app.
- ✕**Static catalogs.** Reward inventories that don't rotate or respond to what's actually converting, leaving underperforming items in place indefinitely.
Our Approach
**Personalized, not identical for everyone.** Rubix ranks each member's catalog individually, based on predicted redemption likelihood. **Omnichannel redemption by design.** The same catalog and balance work in-app, online, and in-store via Puzzle — no reconciliation required between channels. **Practitioner-curated economics.** Consultants who have managed redemption liability and reward margins curate the catalog, rather than defaulting to a generic vendor list. **Performance-monitored, not static.** Reward performance is tracked and underperforming items are flagged for rotation, keeping the catalog live rather than stale.
Capabilities
Outcome-labeled features, not a laundry list.
Personalized catalog ranking
Every member sees rewards Rubix predicts they're most likely to redeem
Omnichannel redemption
Redeem in-app, online, or in-store via Puzzle, from the same balance
Partner and marketplace rewards
Extend the catalog beyond owned inventory with partner offers
Real-time points balance sync
Redemption reflects the true, current balance from Engage 365
Fraud and redemption controls
Enterprise-grade safeguards against abuse, built in by default
Bilingual, RTL-ready catalog
Full Arabic and English experiences by default
Business Benefits
A well-curated, personalized rewards marketplace lowers points liability by increasing redemption rather than letting balances accumulate unmanaged, while giving members a more satisfying reason to stay engaged with the program. Because redemption spans every channel, in-store staff can honor exactly what a member sees in their app, closing a common source of frustration and mistrust. And because Engage 365's redemption engine shares its data model with the CRM, Puzzle, and Rubix, finance teams gain a real-time, forecastable view of redemption liability instead of a surprise at quarter close. Industry benchmarks show a well-curated, personalized rewards catalog typically raises redemption rates by 23–40% compared with a generic catalog, with outstanding points liability commonly reducing by 15–20% within 12 months as dormant balances convert into redemptions. These are illustrative, industry-typical ranges — not guaranteed outcomes from a specific Yegertek deployment.
Implementation Process
Earn
Engage 365 issues points and tier benefits from everyday transactions.
Discover
Rubix personalizes the Engage 365 catalog so each member sees rewards relevant to them first.
Redeem
Members redeem in the mobile app, online, or in-store through Puzzle, in one tap.
Reinforce
Every redemption feeds back into Rubix, sharpening the next recommendation.
Technology Stack
- ✓**Core platform:** Engage 365's rewards and redemption engine
- ✓**Personalization:** Catalog ranking powered by Rubix
- ✓**Redemption channels:** Mobile app, web, and in-store via Puzzle
- ✓**Data model:** Shared record with the CRM, Puzzle, and Rubix
- ✓**Fraud & controls:** Built-in redemption abuse detection and audit trails
- ✓**Localization:** Bilingual, RTL-ready catalog by default
Integrations
- ✓**ERP & CRM:** Native connection to the Microsoft Dynamics 365 CRM record for every redemption
- ✓**Commerce & POS:** Real-time redemption sync with POS and e-commerce platforms
- ✓**Fulfillment & Partners:** API connectors for physical fulfillment, gift-card, and partner-offer providers
- ✓**Platform:** Native, real-time connection to the CRM, Puzzle, and Rubix
Built for the region
Redemption preferences in the UAE, Saudi Arabia, and Qatar lean heavily toward experiences — travel, dining, and hospitality rewards — reflecting three of the world's most active hospitality and dining markets, and toward reward catalogs that flex around Ramadan and Eid, the region's two biggest annual demand and redemption spikes. A generic global merchandise catalog imported without that regional curation consistently underperforms in these markets.