YegertekRetail Loyalty Programs Built for Volume and Variety
Retail loyalty programs face a unique pressure: thousands of SKUs, multiple store formats, and a customer who interacts with the brand online, in-store, and through an app — sometimes all in the same day.
Overview
Retail loyalty programs face a unique pressure: thousands of SKUs, multiple store formats, and a customer who interacts with the brand online, in-store, and through an app — sometimes all in the same day. Yegertek designs and operates retail loyalty programs on Engage 365 that handle this complexity without requiring a separate integration project for every new channel or store format.
The Challenge
- ✕Multi-channel consistency. Points and rewards that behave differently in-store versus online erode member trust in the program.
- ✕High transaction volume. Retail programs process millions of earn events; the platform must handle peak load without delay.
- ✕SKU-level promotion complexity. Bonus-point events on specific categories or products require rules-engine flexibility most retail platforms don't provide.
- ✕Franchise and multi-brand complexity. Programs spanning owned stores, franchises, and partner brands need configurable rules per entity.
Our Approach
One program, every channel. Engage 365 processes earn and burn events from POS, e-commerce, and app in real time against a single member record. Rules engine built for retail. Category- and SKU-level bonus events, franchise-specific earn rates, and promotional multipliers are configured — not coded. Clienteling at the point of sale. Puzzle surfaces the member's loyalty status, purchase history, and recommendations to store associates at the till.
Capabilities
Outcome-labeled features, not a laundry list.
Real-time POS and e-commerce earn processing
Points post instantly across every channel — no batch reconciliation
SKU- and category-level promotion rules
Bonus-point events configured without engineering involvement
Multi-brand and franchise support
One platform for every store format and brand in the portfolio
In-store clienteling via Puzzle
Associates see member status and history at the point of interaction
Bilingual, RTL-ready program experience
Full Arabic and English member journeys by default
Business Benefits
Retail loyalty programs on Engage 365 deliver recognition that feels consistent to the member regardless of channel — the same tier status, the same point balance, the same offer — because every interaction posts to the same record. Category-level bonus events drive basket composition changes without requiring an IT project. And because the program sits on the same Microsoft Dynamics 365 record as the CRM, every associate interaction is informed by the member's real purchase history, not a partial view.
Implementation Process
Discover
Map current program economics, channel mix, and franchise structure to define the right earn and burn mechanics.
Design
Tier structure, SKU-level rules, and multi-brand configuration designed and modeled before build.
Deploy
Engage 365 launched with POS, e-commerce, and app integrations by Yegertek's own consultants.
Grow
Promotion performance tracked and rules refined based on real basket and redemption data.
Technology Stack
- ✓
Core engine: Engage 365 on Microsoft Dynamics 365
- ✓
Frontline: Puzzle clienteling app for store associates
- ✓
Commerce: Real-time POS and e-commerce connectors
- ✓
Analytics: Rubix for member segmentation and basket analysis
Integrations
- ✓
POS systems: Real-time earn processing at the point of sale
- ✓
E-commerce platforms: Online earn and redemption via API
- ✓
Mobile app: Member-facing app for balance, offers, and redemption
- ✓
CRM: Native Microsoft Dynamics 365 customer record