YegertekLoyalty That Works as Well Online as It Does In-Store
Connect your e-commerce platform to your loyalty program so online transactions earn and redeem in real time — and the customer experience is consistent whether the purchase happens in a store or a browser.
Overview
E-commerce and in-store loyalty experiences often feel disconnected because they are: separate systems, separate databases, and separate definitions of who the customer is. A member who earns points in-store and cannot use them online experiences the program as two different programs. Yegertek connects e-commerce platforms to Engage 365 so loyalty behavior is captured in real time regardless of channel, and the member experience is consistent everywhere.
The Challenge
- ✕Online and in-store loyalty treated as separate programs with separate point balances.
- ✕E-commerce transactions processed in batch, so points appear hours or days after purchase.
- ✕Redemption blocked at checkout because the loyalty balance is not visible to the commerce platform.
- ✕Member identity not matched across channels, so cross-channel behavior is invisible to the program.
Our Approach
E-commerce integration is built API-first — real-time event capture from the commerce platform, real-time points issuance in Engage 365, and real-time redemption availability at checkout. Identity matching uses the shared Dynamics 365 CRM record so the member is the same person regardless of channel.
Capabilities
Outcome-labeled features, not a laundry list.
Real-time points issuance at online checkout
Points appear immediately after purchase, not in a nightly batch
Redemption at online checkout
Members apply points directly against order value in the checkout flow
Cross-channel identity matching
Online and in-store purchases recognized as the same member, on the same record
Offer and promotion personalization
Loyalty-based offers surfaced in the e-commerce experience based on tier and behavior
Cart abandonment signals
Online behavioral events feed into the engagement trigger layer for follow-up communications
Headless commerce API support
Integration built for both traditional and headless commerce architectures
Business Benefits
A loyalty program that works equally well online and in-store removes the friction that prevents members from engaging across channels. Members who redeem online are more likely to remain active than those who can only redeem in-store because their redemption options are not artificially constrained by channel. And cross-channel identity matching makes it possible to understand the real value of the customer relationship, not just the value of the in-store or online portion of it.