Are you looking to transform your customer loyalty and experience to withstand the changing demands of the market?
In the present economy, which is driven by user experience, customer loyalty is no longer a luxury but a necessity. Organisations that prioritize building strong relationships with their customers are the ones that continue to thrive and build brand equity. But with the long list of loyalty programs out there, how do you create one that stands out to your audience and leads to meaningful results?
We present to you, Engage 365, our comprehensive solution for crafting hyper-personalized loyalty programs that delight customers and foster business growth. Engage 365 is an end-to-end integrated loyalty solution designed to empower you to take complete control of your customer experience. Beyond it’s own capabilities, Engage 365 is based on Microsoft Dynamics 365, which further powers seamless integration and automation capabilities through other apps within the ecosystem.
Intwo, the parent company of Yegertek, is a recognized Microsoft Partner, Azure Expert MSP, and Inner Circle member for Microsoft Dynamics 365. This recognition signifies Intwo’s deep expertise in developing and implementing Microsoft-based solutions. As a testament to this expertise, Engage 365 is listed on Microsoft AppSource Worldwide as an Integrated Loyalty Solution. This places Engage 365 alongside other best-in-class solutions to bring the most value to you and your customers.
Craft a Loyalty Program Tailored to Your Vision
Engage 365 goes beyond the traditional cookie-cutter solutions. With its robust program management features, you can design a loyalty program that seamlessly integrates with your brand identity and business objectives.
- Program Definition & Currency Setup: Get started with the basics by defining your program name, description, participating countries, member types and earning and redemption structures.
- Dynamic Incentivization Rules: Keep your customers engaged with a variety of ways to earn and redeem points. You can customize trigger types (transactions, activities, events), reward types (vouchers, points), calculation methods (flat rate, fixed amount, percentage), expiry rules and even set usage limits to maintain program balance.
- Referral & Gamification: Nurture customer acquisition and retention with our powerful punch and leverage the built-in referral management system to incentivize customer recommendations with unique codes and rewards. You can also increase your engagement with gamification features within the app like spin-to-win wheels, quizzes, and treasure hunts.
- Customer Tiers: Recognize and reward your most valuable customers by segmenting them based on spend and assigning them to tiers (e.g., Silver, Gold, Platinum). Each tier can be given its own set of benefits and eligibility rules, creating a sense of exclusivity and rewarding loyal customers.
Gain a 360-Degree View of Your Customers
Building strong and sustainable customer relationships requires a deep and personal understanding of their needs and preferences. Engage 365 empowers you to do just that and more with its comprehensive member management features:
- Member 360 View: Gain a bird’s eye perspective of each customer with a centralized view of their profile, registration details, point and transaction summaries, recent activity, and more. This wealth of data allows you to personalize their experience and tailor future interactions with them.
- Loyalty Reports and Points Ledger: Maintain transparency and trust with your customers through clear records of each customer’s loyalty account balance and transaction history. This detailed log allows for easy reconciliation and ensures every point earned is accounted for.
- Omni-Channel Transaction View: Analyse customer behaviour for better insights across all touchpoints, from online purchases to in-store interactions. This comprehensive view throws light on how your customers interact with your brand and helps you identify areas for improvement.
- Member Vouchers: Offer both instant and scheduled vouchers as part of your redemption strategy or promotional campaigns. This process is made easy for you through our features to track all generated vouchers within the system and monitor their usage for valuable campaign insights.
A successful loyalty program is one that is constantly evolving and scaling to meet the needs and demands of its users seamlessly. Engage 365’s review and monitoring features empower you to track your program’s performance and make pro-active, data-backed, decisions for continuous improvement.
- Loyalty 360 Dashboard: Monitor key performance indicators (KPIs) that matter the most, such as gross sales, tier performance and spending patterns. This real-time data provides valuable insights into the effectiveness of your program.
- Sales Reports: Dive deeper into your sales data with reports that analyze trends based on brands, dates and even individual SKUs. Identify areas of growth and opportunities to optimize your product offerings.
- Product Segmentation (Sales): Gain detailed insights into sales performance by category, subcategory and brand. This allows you to identify top-selling products, as well as any underperforming categories that might require adjustments.
- Customer Analytics: Identify your most valuable customers based on their lifetime value and purchasing behaviour. This allows you to tailor your targeted marketing campaigns and loyalty program benefits to retain your top spenders and reward them for their spends.
By leveraging these comprehensive features of Engage 365, you can create a loyalty program that goes beyond simply earning points. You can build stronger customer relationships, boost sales, gather key customer insights and drive long-term business growth.
How can Yegertek help?
Ready to unlock the true potential of customer loyalty? Contact Yegertek today to schedule a demo and discover how Engage 365 can transform your customer experience.
